High Jinks or Kinks After Dark

High Jinks or Kinks After Dark with International Dominatrix, Madam Storm

Madam Storm is working in partnership with Ann Summers, she has been hired for her expert advice on female empowerment, confidence  and her expertise on her mistress training helping hundreds of women and couples introduce kink into their relationship.

Madam Storm will be in store coaching attendees on how to be sexually confident and introduce kink into their relationship followed by interview by Ann summers sexpert. Additionally followed by a Q&A at the Brighton store which will be covered by BBC Sussex and in Oxford street Madam Storm will be interviewed by blogger Emily Valentine. 

Be sure to check out Madam Storm’s kinky collection available at Ann Summers



Madam Storm’s store appearances at Ann Summers four flagship stores are as follows and tickets are available via Eventbrite. 

23rd October Edinburgh - Click here for tickets

24th October Nottingham - Click here for tickets

25th October Brighton - Click here for tickets

26th October Oxford street - Click here for tickets

Click here to enter for your chance to win a Strut Masterclass or an Art of Seduction Masterclass for you and 5 friends. Prize includes overnight accommodation, 3 course dinner and £100 spending money. Terms and conditions apply.


Madam Storm’s Guide to Fetishes and BDSM

Madam Storm teaches the beauty of playing both dominant and submissive roles and how to use practical toys and equipment to enhance pleasurable experience in a mature and fun way. Ann Summers, the iconic empire and multi channel retailer, asked her to share some insight around fetishes and BDSM.


Madam Storm on Soho Radio

Madam Storm features on Soho Radio from the 16th January 2020.  She will be the regular guest on Bibi Lynch’s radio show “Bibi does Soho” as her Empowerment Coach, delivering confidence coaching, tips and advice to their listeners.

 Madam Storm’s aim is to ensure her listeners are getting the help they need and encourages them to send their questions in to her.  She will try to answer as many as possible live on air, while respecting the anonymity of those who don’t want their names used.

Do you have a coaching question for Madam Storm?  Do you need advice on a situation? Are you looking for some guidance and would like Madam Storm to give you advice and tips?  Click on the button below and fill out the form below with your question.

Madam Storm also offers (private online video sessions). Her famous (Art of Seduction Programme) has been featured in Time Out as the leader in the world of sexual confidence and empowerment coaching. This is the Programme for those singles or couples who want to embark on their personal journey of self-confidence and sexual freedom

Street STRUT

It was my first STRUT Masterclass back after my not so glamorous fracture to my left foot.

 I was so excited to be back in my 6-inch thigh-high heels and sexy black bodysuit.  I was back in my uniform and ready to meet my new Strutters.

 The studio was buzzing.  25 women entered the studio. I was greeted by hugs and kisses and together we created a safe space. One of the women to join our sisterhood was the beautiful Florence Derrick, a journalist I had met once before.  She had been responsible for my front cover and spread in the Wharf Newspaper back in November 2018.

 Not only was this my come back STRUT Masterclass it was the launch of the STREET STRUT!  Yes, you heard right - Street STRUT.  Can you imagine 25 women strutting down London streets in their stilettos together?  In unison? Owning their space and individuality?  It was breath taking to witness all these women becoming confident in themselves in such short period of time.  I witness a beautiful journey of individuals becoming powerful, confident women.

Nor was I the only one who felt the magic.  Florence Derrick was also blown away by the experience and wrote this beautiful piece for Eventbrite on her experience at my STRUT Masterclass.  You can read the full article here:  https://www.eventbrite.com/rally/london/my-first-time-strut-masterclass-london/


 STRUT is much more than a Masterclass; it’s an experience.  Join the sisterhood today and become a STRUTTER .  Click on link below

Me and my beautiful STRUTTERS standing on the Embankment.

Me and my beautiful STRUTTERS standing on the Embankment.


After an afternoon with Madam Storm I left feeling like the most powerful woman in the world. You see, attending a Madam Storm STRUT masterclass will be like nothing you’ve attended before. BELIEVE ME! Her Energy is like no other and her ability to be able to read a room full of woman is incredible. Her Strut Masterclass is a journey in itself which is so deeply personal to every attendee. Everyone has shown up because of some blockage they’re having with their own confidence and Strut offers a safe environment where you can be vulnerable enough to share your story and release the battles, but powerful enough to not let them define who you are. I remember the first time I saw this gorgeous, tall goddess and from that moment I was in awe. Madam Storm has such a presence, that you can’t help but feel loved and good about yourself. She radiates from the inside out and the outside is damn incredible too. Madam Storm is a genuinely, really cool, down to earth woman, with a big heart who wants every woman on this planet to live their sexiest, best life. In the room there was refreshments set up with some strawberries, prosecco and some cakes.


The class started with everyone in a circle, introducing themselves and sharing why you’ve come along to the workshop. Naturally everyone at this time is very timid and lacking confidence. Some attendees looking to the floor the whole time and others sharing that they don’t even own a mirror. The workshop unfolds in a natural, empowering way as you get down to business learning Madam Storms 6 signature Struts. Everyone walks in lines together towards the mirrors, Madam Storm empowers you to watch yourself, stroke your body and allow yourself to feel every gorgeous inch of YOU! You are invited to celebrate yourself, be proud of what your body has done for you and learn how to ‘own your space’ and by the way, you are celebrated to take up as much space as you like! What is magical to see, is the progress of the ladies that attend the class.

The woman who were initially too shy to look up during the introduction, were now in front of a mirror, celebrating who they are and learning how to love themselves inch by inch. It’s a very powerful experience to be apart of. For me personally, attending the Strut Masterclass, was the nudge I was missing. I suppose I had come a long way with my confidence in the months prior to the class, which is why I personally felt confident enough to buy a ticket, attend, and to even feel confident talking about my story. I had gone to some workshops about body confidence before too. What I found was that inside these safe spaces of workshops and dance classes I had attended, I was confident, free of judgement and felt quite powerful. However as soon as I was to exit that room, I always felt like that weight of self-doubt and limiting beliefs came back on my shoulders. Strut pretty much eradicated that fear and judgement for me. After attending a Strut Masterclass my mindset about who I am, my relationship and mindset towards my body and my outlook on life changed. That’s a pretty powerful trio.

Madam Storms 3 hour Strut Class changed me in a way where I woke up that morning one woman, and went to sleep that night another woman. If you’re nervous, on edge, umming and arring about whether to sign up because you are having some form of limiting belief. I urge you to simply buy a ticket. This is a small investment with a huge impact and all going towards your own personal development and growth.

Now I you want to know the Struts, but you’ll just have to attend the next class, because I am now a qualified Strutter, and you will definitely want to be!!


Love Hannah x

Insta: @apperleyhannah

Blog: hannahapperley.home.blog

FAB UK Magazine Interview

The first time my article got published with Fab magazine, I was over the moon. My 6 steps on how to STRUT with confidence and my 7 top tips on how to seduce your partner went down a treat. To be able to see my work published on such an amazing platform was incredible. I sipped on my latte knowing that women readers would have a happier, sexier, more confident life after reading my article.

So what are you waiting for click on the link below…. enjoy!!!!!

Madam Storm’s 6 Steps to strutting with confidence
-The Power Strut


Refinery29 Interview


It was an absolute pleasure and as well as a humbling experience to be interviewed by the Refinery29, the same magazine that had previously interviewed former First Lady Michelle Obama.  I’ve always admired Michelle. Could you imagine if she came to one of my Strut Masterclasses! what a world-shattering experience that would be!  Her ability to energise, inspire and motivate women is incredible – a true role model for all of us. 

Check out the Refinery29 interview below by clicking on the link below, where I open up about the struggles I had to overcome and my confessions of being a dominatrix. Then book your Strut Masterclass and join the STRUTTERS movement!!!!


Fubar Radio Interview

Being interviewed by YouTube star Calum McSwiggan from Fubar radio, was soo much fun. My favourite part of the show was playing the game ‘Is this porn”, which was super-educational.  We were guessing whether sound clips came from Charlie’s Angels or from a porn movie.  It really showed up how much subliminal fetish there is in straight movies.

Watch the full interview below to find out what happened and see if you agree.


Metro podcast Good Sex Bad Sex

I was touring in Berlin when I did my first interview with Bibi Lynch and Miranda Kane from the award-winning podcast “Good Sex - Bad Sex”.  I was promoting my very first Art of Seduction event.  We spoke openly and frankly about sex and being seductive. I shared tips and advice on how to seduce your partner in a very feminine but empowered way, taking examples from the event.  The interview was full of laughter and flirting (the essence of seduction), lol mainly me flirting with Bibi. 

 I was honoured to be asked again to be interviewed by these two superstars.  This time I was invited into the Daily Mail and General Trust office to teach them how to STRUT.

Check out both interviews below.

Good sex bad sex STRUT Masterclass

Good sex bad sex Art of Seduction

Destination Devonshire WeWork Devonshire Square London Meetup Event

Madam Storm’s Meetup Group STRUTTERS were chosen to be a pioneer in the first edition of Destination Devonshire, the festival of London Meetups. It was an amazing event with hundreds of attendees participating in Madam Storm’s STRUT Masterclass.  The lady herself also featured as the voice over for the event. The event was a huge success. The participants had great fun following Madam Storm as she showed them how to walk sexy and confidently with ever increasing confidence and self esteem.

Heres what Odile Beniflah, Head of international had to say about Madam Storm STRUT Masterclass.

International Aids Conference in Amsterdam

Last month I delivered my Madam Storm’s STRUT Masterclass at the Global village in Amsterdam for the International Aids Conference.  Here’s what Silvia Petretti, the CEO of Positively UK had to say.

Just a few months earlier,  I worked with the same team in another STRUT Masterclass.  I was teaching them how to walk in their stilettos, own their space, walk confidently and STRUT into their power.  And here they are, the day before the Aids International Conference, pumped and excited doing a live STRUT Masterclass with me in front of an audience of hundreds.

They became professional STRUTTERS hunni

Have you ever thought……….How can I learn to walk gracefully in heels?  Well, Hunni, you are  not alone!  This was our 11th STRUT Masterclass,  teaching women how to walk elegantly in high heels.



I pride myself that every Strut is different and this one had a special new twist.  The ladies created their very own STRUT and demonstrated it to the class.  The ladies were divided into two groups.  One group named their Strut The Tesco Strut.  That’s the strut you might do in the supermarket aisle and stand out in the crowd.  In total contrast, the second group invented The Twist STRUT, the Strut for when the party gets active.  It’s full of uninhibited sass!

Here are my STRUTTERS teaching their very own STRUT 

Here are my STRUTTERS teaching their very own STRUT 


It was a fun exercise.  The women enjoyed it greatly and it allowed them to think about how they walked and then think also about how we can use different walks for different environments and circumstances. Having a member of each team teach the rest of the class allowed the women to STRUT outside their comfort zone, take control and increase their confidence.



The afternoon started with the ladies introducing themselves and sharing why the came to STRUT.  Many wanted to improve the way they walked in their high heels.  Several came  to increase their confidence and others wanted to tap into their femininity.  Whatever the reason, we were joined by like-minded women in a safe non-judgmental space, ready to strut outside our comfort zone and enjoy female empowerment!!


Girl power was in full swing as we lined up for the first STRUT of the afternoon.  Did I say that the afternoon was full of laughter, cuddles and high fives?  And the best part of it all is that women all made new friends.



We finished with a quiz and the winners won some delicious cupcakes.  It was a great way to refresh everyone’s minds on what we had learnt in the Masterclass.



The event ended in true Madam Storm style. We celebrated the graduation of my now confident, sexy, elegant stutters by awarding each lady a certificate and welcomed them to that exclusive group of Certificated Strutters.  It only needed a toast to the successful Strutters, so we broke out the prosecco and mingled with our new-found friends. 



And of course we got our instagram pics and selfies in!!!!!


We’re so, what?,...... SEXY

I was joined on the 29th April by a lovely group of women attending my STRUT Masterclass.  This is the class that teaches women how to walk sexily and confidently in their high heels.  

We started off the session by welcoming one another into our safe space.  A space of no judgement of others or ourselves. A space created for women to STRUT into their power. The next step was to coach these beautiful women how to stand in their stilettos because, let’s face it, if we can’t stand in them we have no chance of walking in them.

As a therapist and a confidence coach, I'm a great believer that everything starts with the mind.  I believe that whatever it is we are thinking, our bodies project it. This is why I introduced affirmations into my masterclass.


The first affirmation I introduced is I AM HERE.  This means I am present, I own my space. Now, with the mind right, they were ready to embody those words, by standing up straight, shoulders pinned back, core engaged, chest up. Now that they are looking strong and confident, I introduced the first Strut. The Power STRUT is first, followed by The Diva, The Sass, The Seductress and The Pussycat STRUT. Starting with the Power Strut – the Strut that commands attention in any situation.  Continuing with Struts that become progressively bolder, sexier and more intimate. Each Strut is different, with a different purpose and effect. But in each case the technique remains the same:

Step 1 Stand tall, shoulders back, core engaged, chest up

Step 2 Step with right foot first.  Heel down followed by the sole of the foot. Repeat with left foot.

The afternoon was electric, buzzing with energy and fun.  Many of my beautiful ladies came on their own, but they all soon made friends and connected with the other women. STRUT is so much more than a Masterclass that teaches women how to walk in high heels.  It’s a movement, a sisterhood, a celebration of womanhood.

The afternoon finished in true Madam Storm style, accompanied by a special guest, my partner Mr Marcus, I showcased my Art of Seduction Masterclass , where the ladies witnessed me seducing him with a few simple movements , as I strutted towards him.


We then gave out certificates after all my ladies were now professional STRUTTERS. We toasted the occasion with a glass of prosecco.

Remember, How you walk says a lot about a you.  You only have one shot to make a good impression. Make it a memorable one!!!!!

If you are interested in attending a STRUT Masterclass, Strut Private 1 to 1 Session, Art of Seduction Programme please register your details by clicking the button below:

Please comment and share - Madam Storm


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The Power Strut catwalk


It was the 4th March, when I walked into a room full of beautiful vibrant women.  Straight away I felt at ease as their spirit was warm and their faces were inviting.  They all smiled at me.

One lady said ‘Hi General’. I was surprised and humbled that they knew who I was.

I had arrived a bit early, so I had the pleasure of sitting in on their meeting.  Silvia Petretti, an activist for women with HIV who had organised the event had the floor  Her passion for the cause was clear to see.  I sat back in excitement and admiration.

She gave me the floor and we got to Strutting! I delivered a 2-hour STRUT Masterclass, teaching the women how to own their space and walk confidently in their stilettos.  Mind you most of them were in trainers.

We went through the dress rehearsal with fun and sass - the transformation was incredible. These were women who had never strutted down the catwalk before.  Some were more nervous than others, but with coaching and Chaka Khan Im every woman playing in the background, the ladies began to relax and have fun.

Me and the beautiful Silvia Petretti from  actuplondon.wordpress.com  

Me and the beautiful Silvia Petretti from actuplondon.wordpress.com 

They were stepping outside their comfort zone and grew with every strut. We strutted, posed, laughed and recited affirmations together, such as I AM HERE and Amandla Awethu, which means The Power Is Ours.  Together we created a safe supportive space.  The room was full of encouragement, passion and love for one another.  I felt totally connected with the women straight away.

With just a few days to go until The Power Catwalk I left there confident knowing they were going to ace it.  But nothing could of prepared me for the overwhelming feeling of love I felt on the day as I watched in front row these beautiful women STRUT down the catwalk.

Tears rolled down my face as I watched each and every one of them strut into their power.  And in that moment, I knew this was much bigger than me.  In that moment, I knew this was where I was supposed to be!   It’s funny because, although individually they applaud me for my good work, it was they who had taught me.  It was they who inspired me, and it is those women who made me want to be a better woman.

We were also entertained by beautiful African dancing from the women and heard beautiful words by poet and activist Bakita Kasadha.  Her poems can be found here www.bakitakk.com

It was a powerful and informative evening - their message was clear.  They were not weak, feeble victims.  They were strong women on a mission to get rid of the perception that women with HIV are weak.  Many people share a misconception on what its like to be a woman living with HIV.  Many of these women with HIV face violence, poverty and stigma. This day, they showed unity and strength. Women are the second largest group to have HIV, with over 30,000 women living in the UK, the largest in Europe.  Please visit www.positivelyuk.org for more information.  They run a great support group and other amazing services.

I speak a lot on owning your space and growing through what you go through and that night I saw the words come alive.  I have never met a bunch of women who were as brave, courageous and beautiful as the women I saw that night strutting against stigma.  They were loud and proud. I AM HERE!!!!

To book your very own STRUT Masterclass click here

Me and my beautiful STRUTTERS

Me and my beautiful STRUTTERS


How to achieve your GOALS!!!

What are goals? How do we achieve them? How do we deal with obstacles?

My clients often find achieving goals challenging due to work and family commitments. Others don’t know where to start, and some believe it's too late to fulfil their desires; believing their goals are just dreams that will never become a reality!

I'm here to tell you that it's never too late. No matter what your circumstances are or what your financial situation is, you can achieve anything you put your mind to. Once the mind can create it, you can achieve it.     

This article is summary of key things you can do to achieve your dreams and live the life you desire. It's very simple! No jargon - just clear steps to lead you to fulfilling your goals. Everyone deserves to live a life full of love health and happiness with balance and contentment.

The first step

Have a clear vision. Be clear on what you want to achieve. Make sure you are driven by passion and not money. Trust that your passion will in return give you wealth. Too many of us our driven by money, but this does not bring happiness or contentment. Living a life with no contentment means you are never happy! So what is the point?

The second step

Visualize your goal. Be at one with your goal. Make it so clear you can touch it. Be in the moment. Feel the passion and the desire that burns within you, as this is what you will rely on to motivate yourself and keep you going when doubt starts kicking in.

The third step

Write down your goal. Ask yourself what do I need to do to achieve this goal? Ask yourself  do I need to do research? Do I need to do a course? You may need finance to help you,  and if so, how will you go about getting this loan? The important thing is not to get overwhelmed, just take small steps one at a time.

The fourth step

Write out your strategy. Have a 10-year plan. Complete a timeline - include family and friend time, be sure to include Me Time. This will allow you to regenerate! Having a balanced life is KEY! Create a success list, then ask yourself what is the ONE thing I need to focus on today this week this month this year? In order to make my business/personal life successful, write your goals on a white board and keep it visible. Visualise your goals like dominos once one has set off, the rest will follow.

The fifth step

Protect your goal. Learn how to say 'no'! Do not allow anyone or anything to stand in your way. Keep believing in yourself and never ever give up! Remember, you deserve to live your dream and are capable of fulfilling your aspirations. Create a vision board and continue to visualise your goals. If you desire a successful company, imagine yourself at your desk...

The golden rule

Take responsibility and be honest with yourself. Choose today! Do you want to be a loser or a winner? Winners don't live in the past; they use their experiences - good or bad- to influence their present. You are no longer a victim, but a survivor; a warrior of life. Your battles make you a better fighter and your wounds are just reminders of the battles you have overcome. It shows your strength and is a reminder of where you were. Now, let's get you ready for the future!  

Helpful Tips

When in self-doubt, have a word with yourself. Be honest about the reason(s) why you're doubting your ability. Could it be that you're scared? Scared of what others may think? Scared of failure? Scared of showing everyone how much you want something? This is called fear. Fear is just a reminder that you're doing something new; something worthwhile. Trust in yourself and step outside your comfort zone. There is no shame in not succeeding the first time; the best lessons are learnt this way. Take note and learn from it and try again, but this time you be better prepared you will be a person who has learnt from their mistake(s) you would of learnt about your strengths and weaknesses. Be prepared to make many more mistakes and enjoy the journey and the excitement of perfecting your goal, keep growing, keep going and NEVER GIVE UP!

Everyone deserves to live their dreams. Start today. Start now. Start this very minute and STRUT into your POWER!!!!

Author:Madam Storm

© teachmestorm.co.uk | All rights reserved


To all my beautiful ladies

Dear sister,


Who told you, you wasn’t beautiful,

Who told you, you wasn’t perfect in your form,

My sister who taught you not to love yourself unconditionally.


My sister you are beautiful, a piece of art,

You are the artist a perfect picture,

Dip your brush into your colourful aura.


Your beautiful smile says a thousands words,

You are perfect in your form,

You are unique in every way.


My beautiful sister, you are enough,

You are beauty,

You are light,

You are magic,

Allow love in.


Love yourself unconditionally,

Dip your brush into your beautiful aura,

You are the creator,

You are the artist of your life,

Paint a pretty picture.


Let the world hang your art upon a wall,

Let us see your true beauty,

You are PERFECT in your form.



Author: Madam Storm

© Madam Storm| All rights reserved